Fri Jan 17, 2014 8:25 pm
George & Leo and Guitars by Leo
George Fullerton and Leo Fender, started G&L Musical Instruments in 1980.
Around 1986, the meaning of G&L was changed from “George and Leo” to “Guitars by Leo”. This change was prompted by Leo[*].
[*Reference information provided by member GPD]
Last edited by Craig on Fri Mar 29, 2013 10:57 am, edited 1 time in total.
Updated based on GPD info
Last bumped by Craig on Fri Jan 17, 2014 10:05 am.
Sat Jan 18, 2014 7:53 am
Sat Jan 18, 2014 8:36 am
Salmon wrote:This post was recently bumped up to active status.
It is "G&L" not "G by L" ....when the question comes up people explain G&L means "George and Leo" and even if someone clarifies the history and this change the clarification references "George & Leo" so Leo could never get away from G&L representing its founders George & Leo.George & Leo and Guitars by Leo
George Fullerton and Leo Fender, started G&L Musical Instruments in 1980.
Around 1986, the meaning of G&L was changed from “George and Leo” to “Guitars by Leo”. This change was prompted by Leo[*].
[*Reference information provided by member GPD]
Last edited by Craig on Fri Mar 29, 2013 10:57 am, edited 1 time in total.
Updated based on GPD info
Last bumped by Craig on Fri Jan 17, 2014 10:05 am.
Guitars by Leo:
Around this same timeframe, the meaning of G&L was changed from “George and Leo” to “Guitars by Leo”. This change was prompted by Leo. Leo actually wanted to change the entire brand name, however, Dale saw no good reason to do this as it took years to establish the brand and all marketing, advertising, decals, and many hardware components would have to be changed with associated artwork and tooling costs to consider. Dale came up with the idea of changing the meaning so to avoid this cost and headaches…thankfully, Leo agreed. The trademark was indeed registered and if you called the office the phone was answered, “Hello, Guitars by Leo.” Some have refuted the reality of this but it indeed was the case.
Sat Jan 18, 2014 2:26 pm
Mon Jan 20, 2014 1:44 am
Mon Jan 20, 2014 3:30 am
Miles Smiles wrote:And they "forgot" to tell George Fullerton about that change of meaning? In his book he wrote that "Guitars by Leo" was just brought up by some uninformed journalists.
Mon Jan 20, 2014 6:26 pm
Tue Jan 21, 2014 8:54 pm
Tue Jan 21, 2014 9:23 pm
Thu Jan 30, 2014 2:53 pm
Salmon wrote:Is there a way in which everyone could be right?
Looks like someone or more than someone is wrong.
Anyone have official paperwork showing "Guitars by Leo" and not "George & Leo"???
Thu Feb 06, 2014 10:46 am
Thu Feb 06, 2014 11:30 am
Thu Feb 06, 2014 5:57 pm
Thu Feb 06, 2014 9:07 pm